Industry News | July 17, 2013

Suzy’s Swirl Teams Up With Fundraising Phenom

On Sunday, July 7, Sydnie Bayles and her mother, Morreen Bayles, held a pep rally for the staff at frozen-yogurt brand Suzy’s Swirl for their life’s passion, the Alex’s Lemonade Stand Foundation. 

The pair also officially kicked off Suzy’s Swirl’s three-week campaign to raise funds for the national movement dedicated to finding a cure for all children with cancer.

“Sydnie is an amazing little girl, a true inspiration, and a reminder to each of us that we can accomplish so much if we have passion and purpose and, as in Syndie’s case, a clear mission,” says Kathleen Wood, restaurant industry consultant and co-owner of Suzy’s Swirl with her sister, Sue. “Alex’s Lemonade is an outstanding organization, and we look forward to swirling yellow over the next several weeks while we raise money to fight childhood cancer.”

Suzy’s Swirl is providing a variety of ways for its loyal customers to support Alex’s Lemonade from now until July 31st. They include donating proceeds from the sale of its lemon sorbetto, fun lemon toppings, and lemon pies to Sydnie’s operation in support of the charity. Customers can also stop in and make a donation.

Now in her eighth year of fundraising, 9-year-old Sydnie has already raised more than $106,000 for Alex’s Lemonade Stand from her home base outside Philadelphia. This year alone, her goal is to raise $50,000, so she decided to expand her fundraising network. 

“I’ve been friends with Kathleen and Sue for years, so I know what generous souls they are,” Morreen Bayles says. “I knew all it would take was one call and they’d be in. Sure enough, they welcomed Sydnie and me with open arms and agreed to be our partners in the Chicago market.”