Industry News | July 24, 2014

sweetFrog Steps Up to Bat with Yankees Promotional Day

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As part of its sponsorship of the 27-time World Champion New York Yankees, sweetFrog Premium Frozen Yogurt announced it will have a Promotional Day at Yankee Stadium when the Yankees face the Toronto Blue Jays on Saturday, July 26. “The New York Yankees have created a tradition of excellence and family-friendly entertainment, and we are proud to be a part of it,” says Vance Spilman, president of sweetFrog, a fast-growing franchise with over 340 stores in 26 states. “We are looking forward to our Promotional Day as a vehicle to share our wholesome, positive brand message with the Yankees’ passionate and loyal fans.”

On July 26, the Yankees will provide cobranded Yankees/sweetFrog sunglasses to the first 18,000 children ages 14 and under attending the game. Additionally, sweetFrog’s mascots, Scoop and Cookie, will be interacting with fans in the Great Hall of Yankee Stadium during pregame activities. All Yankee Stadium attendees are invited to visit sweetFrog’s branded frozen-yogurt concession stand at Section 224 on the main level.

"We value our relationship with sweetFrog Premium Frozen Yogurt and hope sweetFrog continues to increase its brand awareness among our fans," says Michael Tusiani, New York Yankees senior vice president of corporate sales and sponsorships.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.