Industry News | June 30, 2003
Taco Bell Adds "Portable Salad" to Menu
Either way, Taco Bell has added a Chicken Caesar Grilled Stuft Burrito, available through August 11 at participating Taco Bell restaurants nationwide for $2.99.
The burrito contains grilled, marinated all-white-meat chicken, romaine lettuce, red tortilla strips, and Caesar dressing, wrapped in a tortilla and grilled.
Greg Creed, marketing chief at Taco Bell, notes the distinction of offering a salad in wrapped form, calling it "a perfect solution for on-the-go consumers."
Reports indicate that Wendy's will launch a similar wrapped salad soon.
Food & Beverage
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