Industry News | February 1, 2013
Taco Bell and Lorena Garcia Team Up for New Steak Items
Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.
As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012.
Taco Bell also introduces the new Cantina Steak Burrito, featuring the all-new, tender-braised, thick-cut steak marinated in Garcia's signature recipe, in addition to Latin rice, black beans, guacamole, pico de gallo, roasted corn and pepper salsa, Romaine lettuce, and a cilantro dressing, all wrapped in a flour tortilla.
"One of the pillars for the Cantina Bell menu is the balance in flavors and contrast in textures," Garcia says. "There are so many components that need to be right to make it the best possible steak.
"When I started working on perfecting the steak, I knew we had a long way to go," she adds. "Sometimes it was too deep, too spicy, or overwhelming. I really wanted to find that flavor that is so unique to the Latin culture. We went back and forth on many things, from the consistency and tenderness to the cut and marinade. After nine rounds, we got the steak just right and are excited to introduce Taco Bell's best steak ever."
Viewers tuning into the Super Bowl XLVII on February 3 can see a new Taco Bell spot, "Grande Papi," which features the new Cantina Bell Steak Burrito and uses a Spanish version of the 1994 hit song "Big Poppa."
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