Taco Bell introduced the 2014 Feed The Beat (FTB) lineup, which includes 100 up-and-coming artists such as Big Data, Panama Wedding, Charli XCX, Chromeo, HOLYCHILD, and The Pains Of Being Pure At Heart. Due to growing interest in FTB, Taco Bell has decided to double the program this year and will introduce a second lineup of 100 artists later this year. FTB provides these artists $500 in Taco Bell gift cards to help fuel the bands on tour as well as boost exposure for them in a number of ways.
At more than 5,500 Taco Bell restaurants across the U.S. are limited-time, Feed The Beat-branded Big Box and Taco 12-packs, which feature the names of 22 new FTB artists and a QR code that takes consumers to the new Pandora Feed The Beat Station. Taco Bell’s team members also received new apparel earlier this year and one of the new t-shirt designs rocks the Feed The Beat logo.
Taco Bell has featured Feed The Beat artists in notable TV spots, including Little Hurricane, Portugal. The Man, The Neighbourhood, Leagues, and newcomer Babes, which has shown positive impact for these up-and-coming artists as more than 240 million people see at least one Taco Bell commercial a week.
Little Hurricane will give Taco Bell fans a behind-the-scenes look of their story and their cover of the ‘70s classic “Afternoon Delight,” which was recorded for a commercial. Fans can also purchase the band’s new album.
Taco Bell is also a sponsor of the first-ever iHeartRadio Awards, which includes FTB artist nominees Imagine Dragons, Capital Cities, and Charlie XCX. Feed The Beat alumni A Great Big World will also perform at Mario Lopez’s breakfast that morning, hosted by Taco Bell Breakfast.