Industry News | September 23, 2004
Taco Bell Announces Sauce Contest Winners
The twelve new sayings will debut on sauce packets nationwide beginning November 15.
"We appreciate our customers' unique wisdom, and this contest allowed us to provide an outlet for them to share insights on everyday life and Taco Bell," said Greg Creed, chief marketing officer for Taco Bell. "Although it was a difficult choice, we selected the entries that we knew would make our customers stop, think, and smile whenever they picked up a sauce packet."
The contest, which ran from May 19 through June 18, was an open call for sauce wisdoms providing a humorous look at reality through the eyes of the Taco Bell brand. Messages needed to be simple, unexpected, and provide insight on the little things in life. Entries were judged according to humor, originality, length, and suitability of use.
The winning entries:
- Bike tires scare me
- I M A HOT T R U 2?
- I'm in good hands now
- It's okay, you can say it. I love you too.
- My sauce is an honor student at Taco Middle School
- Not to be used as a flotation device
- Pick me! Pick me!
- When I grow up I want to be a waterbed
- Where are you taking me?
- You had me at taco
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems