May 25, 2013

Industry News | May 22, 2012

Taco Bell Big Hitter Box Leverages MLB Sponsorship

Taco Bell’s food innovation experts are at it again. This time, they’ve found a way to put nachos into a burrito.

On May 23, Taco Bell will launch the Beefy Nacho Burrito for 99¢, featuring seasoned beef, warm nacho cheese, cool sour cream, and Taco Bell’s new Queso Strips, all wrapped in a warm flour tortilla. 

Like a plate of nachos, the Queso-seasoned strips are layered into this 6.7-ounce burrito, giving customers supreme texture while packing flavor to keep every fan’s summer delicious.

The Beefy Nacho Burrito will also be available in a $3.99 combo (Beefy Nacho Burrito, two Crunchy Tacos, and a large drink) and a $5 Buck Big Hitter Box (Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink), leveraging the brand’s Major League Baseball sponsorship (the $5 Buck Big Hitter Box will be featured in the MLB Fan Cave).

The $5 Buck Big Hitter Box gives fans the opportunity to play an exclusive Home Run Derby baseball game built from PlayStation’s popular MLB The Show 2012. 

The game will be available for free via the Taco Bell app for iPhone and Android. When customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Adrian Gonzalez of the Red Sox. Scanning the cup will also unlock special features.