Industry News | July 7, 2014

Taco Bell Cool Ranch Doritos Locos Taco to Debut in Canada

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Taco Bell Cool Ranch Doritos Locos Tacos (DLT) will debut in Canada on July 7. The new Doritos Locos Taco is made with seasoned beef, lettuce, and Cheddar cheese in a shell made from Cool Ranch Doritos tortilla chips.

“Ever since Taco Bell Canada introduced the Nacho Cheese Doritos Locos Tacos flavor to Canada last summer, Taco Bell fans have been waiting impatiently for their chance to try Cool Ranch,” says Veronica Castillo, marketing manager for Taco Bell Canada. “Hopefully our fans will agree that the taste of Cool Ranch DLT is worth waiting for.”

"Since Nacho Cheese Doritos Locos Tacos is such a huge hit, we’re excited to introduce a new flavor to our fans," says Susan Irving, marketing director for PepsiCo Foods Canada. "This bold combination brings together one of the most popular Doritos flavors with Taco Bell’s classic taco to create an exciting experience for Canadian customers from coast-to-coast.”

Cool Ranch Doritos Locos Tacos will be available at Taco Bell locations across Canada―in beef and vegetarian options―for a suggested cost of $1.49 and $1.99 for a DLT Supreme. The original Nacho Cheese Doritos Locos Tacos are still available at Taco Bell locations across Canada. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.