Industry News | July 18, 2014

Taco Bell Expands Breakfast with New Grilled Burritos

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In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most successful product launch, right behind the Doritos Locos Tacos platform.

On Thursday, July 17, Taco Bell expanded its breakfast burrito lineup and morning value offerings with new Grilled Breakfast Burritos.

To coincide with the launch of the new Grilled Breakfast Burritos, the brand is bringing back some familiar faces from the past—all by the name of Ronald—who reminds us to stick with the people who know burritos. The new ad is an extension from Taco Bell’s award-winning launch campaign and will begin airing nationally Sunday, July 20.

The new menu items feature scrambled eggs and a choice of bacon, sausage, or breakfast potatoes, topped with warm nacho cheese sauce, all wrapped up in a tortilla and grilled to seal in the flavors for $1.29.

Overall, 10 different options of Breakfast Burritos will be available on Taco Bell’s breakfast menu, including the new Grande Scrambler, served with breakfast potatoes, pico de gallo, sour cream, Cheddar cheese, and the customer’s choice of bacon, sausage, or steak, as well as the Cheesy Burrito in bacon, sausage, steak, or potato.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.