Industry News | August 9, 2006

Taco Bell Expands Grilled Stuft Burrito Line With LTO

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Taco Bell announced today the debut of the Nacho Crunch Grilled Stuft Burrito. The new menu addition is filled with carne asada or grilled, marinated all white meat chicken, nacho cheese sauce, beans and crunchy red tortilla strips, green onions and sour cream. The Nacho Crunch Grilled Stuft Burrito is available for $2.99 at participating restaurants (price may vary by location) for a limited time only.

The Grilled Stuft Burrito made its menu debut in 2001 to immediate acclaim for its portability and classic Taco Bell tastes and textures. Since then, Taco Bell has expanded its Grilled Stuft Burrito lineup to include popular limited-time offerings such as the Chipotle Grilled Stuft Burrito, Chicken Enchilada Grilled Stuft Burrito, Fajita Grilled Stuft Burrito, and Chicken Caesar Grilled Stuft Burrito.

The limited-time-offer is supported by 30- and 15-second TV spots and radio ads produced by Foote, Cone & Belding (FCB). The ad details how "crunchy makes it fun."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.