Industry News | August 9, 2006
Taco Bell Expands Grilled Stuft Burrito Line With LTO
The Grilled Stuft Burrito made its menu debut in 2001 to immediate acclaim for its portability and classic Taco Bell tastes and textures. Since then, Taco Bell has expanded its Grilled Stuft Burrito lineup to include popular limited-time offerings such as the Chipotle Grilled Stuft Burrito, Chicken Enchilada Grilled Stuft Burrito, Fajita Grilled Stuft Burrito, and Chicken Caesar Grilled Stuft Burrito.
The limited-time-offer is supported by 30- and 15-second TV spots and radio ads produced by Foote, Cone & Belding (FCB). The ad details how "crunchy makes it fun."
Food & Beverage
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