Industry News | September 6, 2002

Taco Bell Extends Quesadilla Product Line With ``The Xtreme Deal''—New Cheese Extreme Quesadilla and X Games Cup Combo

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Taco Bell launched today its third quesadilla product, the Cheese Extreme Quesadilla. The limited time product contains a three-cheese blend that includes mozzarella, cheddar, and pepper jack cheeses, and nacho cheese sauce on a grilled tortilla.

"The Xtreme Deal" promotes the Cheese Extreme Quesadilla and four collectable X Games beverage cups. With the purchase of a Cheese Extreme Quesadilla Combo, customers will get a Cheese Extreme Quesadilla, crunchy taco and a free X Games collector cup for $2.99, at participating restaurants while supplies last.

The cups feature popular X Games athletes including skateboarder Mike Frazier, pro BMX rider Allan Cooke and others. The cups will also be sold separately for an additional $0.79 with the purchase of a large drink until Oct. 13. Taco Bell is an official sponsor of the ESPN X Games events.

"Quesadillas have been a tremendous product for Taco Bell," said Jeff Fox, vice president of national marketing, Taco Bell Corp. "

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.