Industry News | September 6, 2002
Taco Bell Extends Quesadilla Product Line With ``The Xtreme Deal''—New Cheese Extreme Quesadilla and X Games Cup Combo
"The Xtreme Deal" promotes the Cheese Extreme Quesadilla and four collectable X Games beverage cups. With the purchase of a Cheese Extreme Quesadilla Combo, customers will get a Cheese Extreme Quesadilla, crunchy taco and a free X Games collector cup for $2.99, at participating restaurants while supplies last.
The cups feature popular X Games athletes including skateboarder Mike Frazier, pro BMX rider Allan Cooke and others. The cups will also be sold separately for an additional $0.79 with the purchase of a large drink until Oct. 13. Taco Bell is an official sponsor of the ESPN X Games events.
"Quesadillas have been a tremendous product for Taco Bell," said Jeff Fox, vice president of national marketing, Taco Bell Corp. "
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