Industry News | December 29, 2011
Taco Bell Gears Up BCS Sponsorship
Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.
This special limited-time BCS box includes a dozen of Taco Bell’s classic, crunchy tacos boxed up and in-hand, and also features a unique QR code that gives fans exclusive ESPN video content and game analysis.
Available through a unique QR code, ESPN college football analyst Mark May breaks down each BCS bowl game (Rose Bowl Game presented by Vizio, Tostitos Fiesta Bowl, Allstate Sugar Bowl, Discover Orange Bowl, Allstate BCS National Championship Game), as well as giving fans past BCS bowl game highlights plus current season highlights. Anybody picking up the meal will be able to go toe-to-toe with the guys in the booth – and no doubt be the best couch analyst at any gathering.
Taco Bell’s Taco 12 Pack will be featured in advertising on ESPN in the weeks before the game, and during the matchup itself – including a mini-mercial with May.
The meal will be promoted in an integrated campaign that includes TV, radio advertising, in-store promotions, Web site and social media activity as well as public relations. The TV advertising, handled through Draftfcb, Orange County will include a 30-second spot called “Make an Entrance.”
Food & Beverage
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