Industry News | January 23, 2014

Taco Bell Introduces New Loaded Grillers

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With millennial consumers continuously looking to find value in their deals, Taco Bell’s latest products aim to fit the bill. With the new Loaded Grillers, Taco Bell is giving consumers appetizer flavors on their terms and only for a dollar.

The brand introduced two new Loaded Grillers flavors to the menu, Chipotle Ranch Chicken and Chili Cheese Fries, on January 23. The items joined both the Beefy Nacho and Loaded Potato Loaded Grillers already on the menu. For a limited time, all Loaded Grillers will be sold at only $1 all day—the items are regularly offered for $1 only during Taco Bell’s Happier Hour from 2–5 p.m.

The Chipotle Ranch Chicken Loaded Griller is Taco Bell’s take on a spicy chicken wing with ranch dip, and it includes grilled chicken, chipotle ranch sauce, and sour cream, all wrapped up and grilled for maximum portability. The Chili Cheese Fries Loaded Griller is Taco Bell’s version of loaded chili cheese fries, featuring chili, potato bites, and warm nacho cheese sauce, all wrapped in a tortilla and grilled.