Industry News | January 17, 2014
Taco Bell Launches Largest Beverage Expansion
Taco Bell announced its plans to offer the apple-flavored Manzanita Sol, a classic flavor that has crossed borders. This will also be the first time that Diet Mtn Dew Baja Blast and the citrus-infused punch of Mtn Dew Sangrita Blast have ever been offered in any form.
The news continues with a total of six new beverages added at select Taco Bell locations starting immediately and expanding nationally through 2014. The three new carbonated soft drinks are Manzanita Sol, the low-calorie Diet Mtn Dew Baja Blast, and Mtn Dew Sangrita Blast. The three non-carbonated drinks include two flavors from Brisk: the tropically-inspired Brisk Mango Fiesta, and a new mix combining Brisk Iced Tea and Lemonade , as well as zero-calorie and nutrient-enhanced SoBe Lifewater Yumberry Pomegranate.
These latest brand firsts are part of Taco Bell’s largest beverage expansion in company history. The brand’s partnership with PepsiCo—a collaboration that has led to Taco Bell being one of Mountain Dew’s largest national customers—lets consumers enjoy innovative, new beverage tastes in addition to all food offerings at Taco Bell.
Suggested prices will be $1.39 for 16 ounces, $1.49 for 20 ounces, $1.69 for 30 ounces, and $1.79 for 40 ounces. Consumers can enjoy the new beverages during Taco Bell’s Happier Hour, which offers $1 medium beverages and regular Freezes from 2–5 p.m., as well as $1 Loaded Grillers.
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