Industry News | July 4, 2012

Taco Bell Offers BOGO Promo for Cantina Bell Menu

Taco Bell today announced that it will support the July 5 launch of its new industry-changing Cantina Bell menu--created by chef Lorena Garcia, who was featured on NBC's "American's Next Great Restaurant" and will appear on the new season of Bravo's "Top Chef Masters"--by offering a buy-one-get-one-free promotion from July 5-7 on the brand's Facebook page.

The offer will be good for a free Cantina Bowl or Cantina Burrito with the purchase of a Cantina Bowl or Burrito (retail value is $4.79 for chicken/veggie, $4.99 for steak) and can be redeemed at participating Taco Bell restaurants by handing over a printout email of the offer or by showing the email itself via mobile phone from 11 a.m.-11 p.m. only.

Along with the BOGO offer, Taco Bell is guaranteeing its quality. If a customer tries and doesn't like the Cantina Bowl or Burrito, Taco Bell will give a refund or replace it (excluding combos and boxes).

Chef Garcia worked with Taco Bell beginning in October 2010 to perfect the menu, which features eight new ingredients: whole black beans, cilantro rice, 100 percen all-white-meat chicken in a citrus and herb marinade, guacamole with Hass avocado, fire-roasted corn salsa, creamy cilantro dressing, romaine lettuce, and pico de gallo.

Taco Bell will also offer side combinations as part of the menu: chips and Garcia's pico de gallo or fire-roasted corn salsa; chips and guacamole; or black beans and cilantro rice.