Industry News | October 23, 2006

Taco Bell Offers Free Tacos to America

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When the Detroit Tigers and the St. Louis Cardinals meet in Game Three of the 2006 World Series, all of America will be hungry for a home run over left or left center field. If any player hits a home run over left or left center field during Game Three of the 2006 World Series, everyone in the U.S. will have the opportunity to enjoy a free Seasoned Beef Crunchy Taco.

“We can’t think of a more fitting way to celebrate America’s Favorite Pastime than by giving fans a chance of winning America’s favorite taco,” said Bill Pearce, chief marketing officer, Taco Bell Corp. “Since we haven’t given away a free taco in previous World Series promotions, we felt this was the perfect time to ‘think outside the bun’ and open up the offer to include any home run over left or left center field.”

“Left field” will be defined as the territory from straightaway center field (directly from home plate) to the left field foul pole (including the foul pole if ruled a home run). Over the past three World Series, there have been 23 home runs hit, of which eight (34.8%) were hit to either left or left center.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.