Industry News | September 25, 2013
Taco Bell Plays For The Future With Playstation4 Promo
Sony Computer Entertainment America (SCEA) and Taco Bell announced a co-branded, six-week “Play the Future First” promotion, beginning September 26, that will give away PlayStation4 (PS4) computer entertainment systems in connection with Taco Bell $5 Buck Boxes and Big Boxes to winning participants.
The “Play the Future First” promotion runs in the U.S. until November 10, and gives fans the chance to win the highly anticipated PS4 system before it hits stores nationwide on November 15.
During the promotion, each PS4 branded Taco Bell $5 Buck Box or Big Box—which includes a Cheesy Gordita Crunch or Crunchwrap Supreme, a Burrito Supreme, a Crunchy Taco, and a medium fountain drink—will provide a unique code for consumers to text in for a chance to win a PlayStation 4 prize pack.
The prize pack features one PS4 system, one copy of the exclusive PS4 game, “Knack,” and a one-year membership to PlayStation Plus (PS Plus).
“Our fans enjoy gaming, and gamers eat Taco Bell, so teaming up with PlayStation for the second consecutive year to give consumers first access to the next-generation system before it hits retail was an exciting decision for us,” says Chris Brandt, chief marketing officer, Taco Bell Corp. “We strive to give our customers a little more, each and every day, in everything we do. Through the ‘Play the Future First’ promotion, we are delivering on our promise to Live Más—and now play más—with a gaming experience like no other.”
SCEA and Taco Bell partnered in 2012 to give fans the chance to win a PlayStation Vita (PS Vita) portable entertainment system before it launched in North America on February 22, 2012.
With the upcoming launch of the PS4 system, the “Play the Future First” promotion kicks off a multiyear partnership between SCEA and Taco Bell that will continue to bring innovative gaming experiences and crave-able food to fans across the U.S.
“Following the positive response from the gaming community for the PS Vita campaign last year, we are thrilled to have the opportunity to partner with Taco Bell to tap into the excitement as we prepare to launch PS4 on November 15,” says Guy Longworth, senior vice president, brand marketing at SCEA. “PlayStation and Taco Bell both have some of the most loyal fans in the world, and this promotion rewards them by providing an extraordinary opportunity to get their hands on a PS4 before it hits stores.”
The PS4 system will launch in North America on November 15, and will be available at major retailers for $399 (MSRP). The PS4 system delivers rich and immersive gameplay experiences that feature powerful graphics and speed, deeply integrated social capabilities, and second-screen features.
Consumers can also request a code without purchase by mail or online. Prize packs will be shipped on or around Tuesday, November 12. PS4-branded $5 Buck Boxes or Big Boxes will be available at participating locations while supplies last.
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