Industry News | June 19, 2013

Taco Bell Powers Up With Protein Menu

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Taco Bell is taking the steps to offer relevant meal options for its customers and will start by rolling out two new product offerings in test: the Power Protein Menu and zero-calorie beverages.

The Power Protein Menu and new beverages will be tested in Dayton, Ohio, starting July 25, 2013.

The Power Protein Menu contains items offering more than 20 grams of protein and less than 450 calories.


The Power Protein Burrito includes a double portion of chicken or steak, plus Romaine lettuce, roasted corn and pepper salsa, pico de gallo made fresh daily, guacamole, reduced-fat sour cream. It is wrapped up in a flour tortilla, all for $3.59 for chicken and $3.99 for steak.


The Power Protein Bowl features a bed of crisp Romaine lettuce and is topped with a double portion of chicken or steak, slow-cooked black beans, roasted corn and pepper salsa, pico de gallo made fresh daily, guacamole, and reduced-fat sour cream. It is priced at $4.79 for chicken and $5.19 for steak.


The Power Protein Menu is significant because balanced nutrition drove product creation. This is the first menu item created with the brand’s new nutritional guardrails in mind.

The zero-calorie, non-carbonated beverage options include SoBe Lifewater Yumberry Pomegranate, a vitamin B and E–enhanced hydration beverage; and Brisk No Calorie Peach Iced Green Tea, a diet green ice tea with a hint of peach.