Industry News | October 7, 2011

Taco Bell Ready to “Feed the Beat” of 2011 Lineup

Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to raise awareness and donations to end world hunger.

“Feed the Beat” alumni and currentartists Portugal. The Man, Neon Trees, Hot Chelle Rae, and Cobra Starship have all come forward to tap into their social media communities starting today through October 20 to spread the word about the World Hunger Relief campaign, the world’s largest private sector hunger relief effort in partnership with the World Food Programme (WFP).

To mark the announcement of the 2011 “Feed the Beat” lineup, Taco Bell (@TacoBell) is also launching a social media effort for World Hunger Relief and inviting its “Feed the Beat” (@FeedtheBeat) artists to join the Twitter movement to #beathunger.Taco Bell “Feed the Beat” artists, which include musicians from across the United States and varying musical genres, receive $500 in Taco Bell gift cards and the chance to be included in the brand’s unique marketing campaigns.

As its sixth-annual lineup is announced, “Feed the Beat” artists can pass along the goodwill by directing their fans in posts and tweets to an online donation page, bit.ly/TBBeatHunger, where just $1 helps feed four hungry children one meal per day.

All “Feed the Beat” artists that decide to participate in driving awareness and funds will be featured on Taco Bell’s Facebook page, which currently has more than seven million fans. Participating Taco Bell restaurants will also accept donations during that timeframe.

“‘Feed the Beat’ is an organic effort that began to help up-and-coming artists by giving them free Taco Bell, and it’s so meaningful for us to unite it with a cause at the core of our brand: feeding the world,” says Greg Creed, CEO, Taco Bell Corp. “We are grateful for the artists who are enthusiastically joining us in this movement for World Hunger Relief and encourage others to spread the word of how everyone can help make a difference.”

"My life is made out of what I love, and I love music, tacos, nachos, burritos, and partying,” says Andrew W.K., Taco Bell “Feed the Beat” artist. “I've partied and worked with Taco Bell before and it was a dream come true. Taco Bell's excellent food, original aesthetics, and fun-loving culture have been an inspiration to me for years. For me, Taco Bell has always represented joy and celebration as my friends and I could always count on Taco Bell for late night feast treats. Early on, I had a vision that some day I'd be able to work directly with this wonderful company, and now I've been lucky enough to see that vision realized. I'm very pleased to be part of 'Feed the Beat.’"

Through its World Hunger Relief efforts over the past four years, Taco Bell has raised more than $7 million dollars, which has funded more than 250 million meals for starving people in 34 countries. In total, YUM! Brand’s World Hunger Relief campaign spans 110 countries, nearly 38,000 restaurants, and more than 1 million employees to raise awareness, volunteerism, and funds for the United Nations’ WFP and other hunger relief agencies.

2011 Taco Bell “Feed the Beat” Lineup

Since “Feed the Beat” began in 2005 as an effort to help feed up-and-coming artists on tour and already hungry for Fourthmeal, the program has since expanded beyond just food, now leveraging the brand’s relationships with its network partners, sports sponsorships, and music – as well as supporting the artists through its strong online presence.

Artists in Taco Bell’s 2011 “Feed the Beat” lineup range from singer-songwriter to heavy metal, and from Alaska to New York. In total, “Feed the Beat” has supported nearly 500 artists, including Passion Pit, Travie McCoy, Girl Talk, 3OH!3, The Gaslight Anthem, Best Coast, and The Devil Wears Prada.

The 2011 “Feed the Beat” line up is:

1,2,3; A Rocket To The Moon; Action Item; All Get Out; Andrew WK; As I Lay Dying; Attila; Balkans; Battles; Beast Make Bomb; Black Tusk; Black Veil Brides; Body Language; Bosco Delrey; Chiddy Bang; Cobra Starship; Cults; Dale Earhardt Jr Jr; DAVILA 666; Dawn Golden and Rosy Cross; Delta Spirit; Diamond Rings; Dr Dog; Fake Problems; Family Of The Year; Fang Island; Fireworks; For Today; FreeSol; Funeral Party; Gardens & Villa; Generationals; Giant Panda Guerilla Dub Squad; G-Side; Gym Class Heroes; Hot Chelle Rae; I See Stars; Into It. Over It.; Ivan & Alyosha; Iwrestledabearonce; Jack and White; Kevin Hammond; Kreayshawn; Le Butcherettes; little hurricane; Lord Huron; Man Overboard; Mariachi El Bronx; Math The Band; matt pond PA; MeTalkPretty; Miami Horror; Milo Greene; Mose Giganticus; Mr. Dream; Neon Trees; No Joy; Now, Now; O' Brother; Parachute; Pentimento; People Under The Stairs; Peter Wolf Crier; Plug in Stereo; Portugal. The Man; Powerglove; Ra Ra Riot; Rebelution; Set Your Goals; Sleeper Agent; Someone Still Loves You Boris Yeltsin; SPEAK; Speakers; The Aggrolites; The Apache Relay; The Dodos; The Drums; The Front Bottoms; The Last Vegas; The Rosebuds; The Young Evils; This Is Hell; This Providence; This Time Next YearTitle Fight; Trenchtown; Tumbledown; Veara; Vonnegutt; Walk The Moon; Wavves; We Are Augustines; We Are Scientists; We Barbarians; White Arrows; White Denim; White Rabbits; XV; Young Man; and Young the Giant.

Artists from across the country applied for the “Feed the Beat” program by filling out an online submission form on www.feedthebeat.com. To be eligible, artists needed to have a dedicated fan base, be on tour during the fall, and have a dedicated Web page. “Feed the Beat” artists were selected by a panel of judges based on performance and musicianship, originality and material selection, as well as overall appeal and personality. Through the submission, artists also have the opportunity to express their hunger for Taco Bell and share why they should be part of a program that feeds them Fourthmeal while touring.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.