Industry News | April 12, 2006

Taco Bell Searching for the Next El Presidente

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Taco Bell customers have the chance to be named El Presidente of Taco Bell, a title that comes with a million pesos (almost $94,000), a year's supply of Taco Bell food and Mountain Dew Baja Blast, a trip to California on the corporate jet to Taco Bell headquarters with all the perks, and best of all, no official corporate duties.

Thousands of customers will also win instant cash prizes. The "Drink a Baja Blast and You Could Become El Presidente of Taco Bell" beverage promotion launches Thursday, April 13 nationwide at participating Taco Bell locations, in support of the Company's exclusive Mountain Dew Baja Blast(R) beverage.

"Only Taco Bell offers Baja Blast, and now, by just drinking it, you can have the chance for a huge blast -- as El Presidente of Taco Bell," said Bill Pearce, chief marketing officer, Taco Bell Corp. "No need to update your resume, just 'Think Outside the Bun' and visit a Taco Bell to become a candidate."

The program is available at participating restaurants through June 21 or while supplies last and will be featured on large or X-large drinks. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at http://www.BecomeElPresidente.com through July 17th 5:59PM (ET).

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.