Industry News | August 13, 2002
Taco Bell Tunes In to The New TNN
"Advertising with The New TNN is part of our ongoing strategy to be a major player on cable networks that are most effective in reaching our target audience," said Debbie Myers, Vice President of Media Services, Entertainment & Licensing, Taco Bell Corp. "This partnership is an effective way of capturing consumers' attention in an organic fashion."
The sponsorship includes advertising on top-rated shows and secures product placement in original TNN programming such as "Oblivious," "Ultimate Revenge" and the network's new adult-animation block that will launch in spring 2002 and feature "Gary the Rat," starring Kelsey Grammer. This deal also helps Taco Bell position itself as a dominant advertiser on cable networks that attract its heavy quick service restaurant user.
Food & Beverage
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