Industry News | August 13, 2002

Taco Bell Tunes In to The New TNN

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Taco Bell today announced a multi-million dollar advertising and product placement deal with The New TNN, basic cable's fastest-growing young-adult network, to extend through the summer of 2003. On the heels of the Taco Bell’s advertising commitment to MTV, Taco Bell again reaches the pop culture-driven young-adult audience with a Viacom company.

"Advertising with The New TNN is part of our ongoing strategy to be a major player on cable networks that are most effective in reaching our target audience," said Debbie Myers, Vice President of Media Services, Entertainment & Licensing, Taco Bell Corp. "This partnership is an effective way of capturing consumers' attention in an organic fashion."

The sponsorship includes advertising on top-rated shows and secures product placement in original TNN programming such as "Oblivious," "Ultimate Revenge" and the network's new adult-animation block that will launch in spring 2002 and feature "Gary the Rat," starring Kelsey Grammer. This deal also helps Taco Bell position itself as a dominant advertiser on cable networks that attract its heavy quick service restaurant user. News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.