Industry News | February 20, 2014

Taco Bell Ups the Ante with XXL Crispy Taco

Taco Bell, the brand that brought consumers the iconic Doritos Locos Tacos, is once again upping the ante in the taco game with its biggest taco ever: the XXL Crispy Steak Taco.

The XXL Crispy Steak Taco features double the marinated steak, lettuce, tomato, shredded cheese, avocado ranch sauce, and reduced-fat sour cream, all in a new crispy shell. The XXL Crispy Steak Taco will be available beginning Thursday, February 27 at participating restaurants nationwide priced at $2.99, with the shredded chicken option priced at $2.79 and seasoned ground beef option priced at $2.49.

Following the brand’s XXL Nachos ad spot featuring Minnesota Timberwolves player Kevin Love, the XXL Crispy Steak Taco will be supported by a TV advertisement starring the NBA’s three-time dunk contest champion Nate Robinson of the Denver Nuggets. The ad will be available on Taco Bell’s YouTube page next week. Robinson says he was impressed with the size and taste of the new XXL Crispy Taco, but also shared his favorite Taco Bell orders: In high school, when the bus would stop off at Taco Bell after games, it was a Chalupa and Chicken Quesadillas, and now, it’s a Supreme Burrito with hot sauce and an empanada.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.