Industry News | October 26, 2009

Taco Bell's Black Jack Going for Free

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Taco Bell announced that it will give away Black Jack Tacos after dark on Halloween, which is also game three of the World Series. The free Black Jack Taco will be available at participating Taco Bell restaurants across America between 6 p.m. and midnight (local time) on October 31.

The Black Jack Taco, a new limited-time-only addition to the 79-89-99 Why Pay More! Value Menu, is a twist on Taco Bell’s Crunchy Taco.

“The Black Jack Taco is a treat, especially for Halloween because it’s fun, tasty, and free, no tricks. Plus it’s a great way for Taco Bell to show its appreciation for Major League Baseball and its fans during the all-important World Series,” says David Ovens, chief marketing officer of Taco Bell Corp. “Taco Bell has a long history of ‘Think Outside the Bun’ promotions with baseball, such as last year’s ‘Steal a Base, Steal a Taco.’ This year, on the night of Halloween, any person can get a free Black Jack Taco, no stolen base required.”
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