Industry News | May 5, 2008

Taco Bueno Offers Mobile Coupons

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Cellfire Inc. today announced the expansion of its mobile discount offers with Taco Bueno. Following a successful mobile coupon test with 80 stores in Dallas, Cellfire mobile coupons will now be accepted at all participating Taco Bueno locations throughout their full system.

"Partnering with Cellfire has provided a novel and innovative way to reach our customers," says Scott Terraciano-Spence, vice president marketing, Taco Bueno. "Cellfire offers our guests the convenience and value of getting discounts without the hassle of clipping and remembering paper coupons."

Taco Bueno is offering Cellfire subscribers coupons to buy a Beef Muchaco or Chicken Potato Burrito for only $.99 each. Consumers can subscribe to Cellfire's mobile coupon service to receive the Taco Bueno discounts at Cellfire.com or by texting "bueno" to 22888.

"Consumers continue to demonstrate a high degree of interest in using mobile coupons to save money when they're dining out," says Brent Dusing, CEO of Cellfire. "Innovative chains such as Taco Bueno are tapping this desire and improving their connection with consumers as a result."

Unlike text-based offers, Cellfire's easy to use application-based service automatically delivers savings directly to consumers, which they can access on demand from their web-enabled phone to discover and use discounts specific to their geographic area. Cellfire users are provided with a unique redemption code that is shown at the time of a transaction. Users simply click on the coupon they want to use and show it to the sales clerk for redemption. New merchants and offers are added on a regular basis.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.