Industry News | June 9, 2010

Taco Del Mar Dishes Out "Grad Bucks" for Students

Taco Del Mar is honoring 2010 graduates throughout the U.S. this year with Taco Del Mar “Grad Bucks.” Between June 21–27, 2010, graduates are encouraged to bring their 2010 tassel into any Taco Del Mar or Del Mar’s location and get “Grad Bucks” worth $2 toward the purchase of any menu item, including popular choices like the Mondo and Mondito burritos, fish tacos, and enchilada-taco platters.

The “Grad Bucks” certificate can be redeemed during the month of July, when Taco Del Mar will also introduce a new menu selection – crispy shrimp with spicy chipotle sour cream, only available for a limited time this summer.

“We’re proud of the nation’s graduates and wanted to congratulate them on this important accomplishment,” says Elizabeth Andreini, CMO of Taco Del Mar Franchising Corp. “It’s our gesture of support and encouragement as graduates move on to the next phase of their lives, be it more school, a job, travel, or a break. We’re thrilled to participate in celebrating this exciting time and honoring the hard work of so many.”

“Grad Bucks” are the non-cash equivalent of $2 and are redeemable at all Taco Del Mar and Del Mar’s locations from July 1-31, 2010. Every Taco Del Mar and Del Mar’s store nationwide will be giving away a total of 500 “Grad Bucks,” one per customer, to tassel-toting 2010 graduates on a first-come, first-serve basis during regular store hours. To find the nearest Taco Del Mar or Del Mar’s location, please visit www.tacodelmar.com.