Industry News | September 14, 2007

Taco Del Mar Moves Into New England

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A seasoned New England-area Subway entrepreneur, Brenda Bohinc will soon introduce Taco Del Mar restaurants to New England. in pursuit of a personal business opportunity and a fun, food experience. Bohinc will act as Taco Del Mar's master developer in the region, actively scouting locations, contacting franchisee prospects. Taco Del Mar’s first flagship location east of the Appalachians will be in Groton, Connecticut.

Taco Del Mar is now 270 units strong and best known for its fresh, wholesome Mexican food in a quick-casual format.

“We’re thrilled to bring the concept to New England, because there’s really nothing quite like it here, and the quality of the product is excellent," Bohinc says. “As the quick-serve Mexican category continues to gain popularity, introducing Taco Del Mar’s high-quality, high-value option with relatively small competition is good for us and our franchisees.”

Bohinc’s territory consists of the Hartford and New Haven (Conn.), Providence (Rhode Island) and New Bedford (Massachusetts) markets. One hundred Taco Del Mar locations are planned for that area. Doing business as TDM of South Shore New England, the company is actively screening prospects and has a first location under negotiation in Groton; the Long Hill Road location is set to open in the spring of 2008.