Industry News | May 26, 2009

Taco Del Mar Names New CEO

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Taco Del Mar appoints Larry Destro as the new president and CEO of the company. Taco Del Mar, a quick-service Mexican restaurant chain featuring big Baja beach-style Mondo Burritos and fish tacos, has more than 240 locations throughout the U.S. and Canada.

Before joining Taco Del Mar, Destro served as President International of the Dunkin' Brands, including Baskin-Robbins and Dunkin' Donuts, where he led a successful turnaround for the company. He took International Baskin-Robbins and Dunkin' Donuts from record losses to record profits over a three year period. He also worked at Taco Bell for 13 years, serving for five years as Northwest Zone Vice President of Operations. In those five years, the company's same-store volumes doubled and profits tripled.

Most recently, he served as the president of CB Manufacturing and Sales, growing revenues to record levels, and also worked as an executive adjunct professor at the University of Dayton, teaching franchising and small business management. Prior to this, Destro was the president and CEO of Moto Photo, Inc., where he restructured the company for the emerging digital market.

A statement from the board of directors reads, "Larry's experience is a perfect match as we continue to create one of the most admired quick service Mexican restaurant chains in the country. We are thrilled to have him on board.”

Destro is based in Taco Del Mar's corporate office in Seattle.