Industry News | December 2, 2009

Taco Del Mar Names New CMO

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Taco Del Mar Franchising Corp. announced the appointment of Elizabeth Andreini as the company's new chief marketing officer. Taco Del Mar, a quick-service Mexican restaurant chain featuring big Baja beach-style Mondo Burritos and fish tacos, has over 230 locations throughout the U.S., Canada, and Guam.

Andreini comes to Taco Del Mar with an extensive career in marketing and business strategy, including brand positioning and differentiation. As president of Accelerate Marketing, Andreini has experience working with rapidly growing companies in the U.S. and internationally. She has also held executive and senior marketing positions with companies including AMS, UniSite Software, and Captura. In addition, Elizabeth has an MBA in Marketing and International Business from the University of Washington and a BA degree in Economics from Claremont McKenna College.

"We are very excited to have Elizabeth Andreini joining our team," says Larry Destro, president and CEO of Taco Del Mar. "She brings a wealth of strategic marketing knowledge and fresh creativity to our company that will be invaluable as we expand the company further and grow it to the next level."

Andreini will join the executive team in Taco Del Mar's corporate office in Seattle.