Industry News | October 5, 2010

Taco Del Mar Revs Up New Promo Offering

Taco Del Mar, a quick-service Mexican restaurant chain featuring Baja beach-style burritos and fish tacos, is driving a one-of-a-kind giveaway with one lucky customer winning a Richard Petty Driving Experience, where they will experience firsthand the thrill of driving a NASCAR-style stock car.

To participate in the contest, cosponsored by Dr Pepper, customers need to purchase one of four specific Taco Del Mar combo meals with a Dr Pepper or other drink at any Taco Del Mar or Del Mar’s location throughout the U.S.

 Starting October 6, for every Mondo Burrito Combo, Mondito Burrito & Taco Combo, Taco Salad Combo, or Wet Mondito Burrito Combo purchased, customers will get a punch on a unique Richard Petty promotion punch card. After making just five pit stops at Taco Del Mar and enjoying their combo purchase, customers can enter to win 30 laps behind the wheel of a NASCAR-style stock car, racing at speeds up to 200 miles per hour. 



“We’re excited to give away this once-in-a-lifetime experience,” says Elizabeth Andreini, chief marketing officer of Taco Del Mar Franchising Corp. “As a brand that is constantly looking for ways to engage our customers and support franchisees with promotional opportunities like this that are unique and interesting. And, for one lucky individual, NASCAR fan or not, this will be an extraordinary experience. It’s such a fabulous prize I wish I was eligible to win, although unfortunately I’m not.” 



The contest ends on November 30 and the winner will be selected December 2. Contestants must be 18 years to participate; other restrictions apply.