Industry News | July 1, 2009

Taco Del Mar Using Alaska Pollock for Promo

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Taco Del Mar is running a promotion of their fish tacos from July 13 to September 13, in which they will use Alaska Pollock in the dish. The promotion will highlight the “wild” and “sustainable” attributes of the fish.

Promotional support will include window clings, table tents, menu board placements, buy-one-get-one-free offers, and radio and TV spots. The Alaska seafood logo will also be used on printed materials.