Industry News | October 8, 2008

Taco John's Unveils New Snack Line

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Doing its part to help keep Americans well fed– even on a tight budget–Taco John’s has developed a new snack line-up. The menu additions are designed to offer guests more choices for lower cost items.

New items include the Buffalo Chicken Snackarito™, made with all-white meat Crunchy Chicken, lettuce, sour cream, cheese, and a tangy buffalo sauce wrapped in a unique corn and flour tortilla and the Ranch Chicken Snackarito™, made with grilled all-white meat chicken and Ranch dressing. Both are economically priced as low as $1.49 at many locations.

Rounding out its new snack menu, Taco John’s has added Chips & Queso, with chips made fresh daily, which many locations are pricing at under $2, and Cini-Sopapilla Bites™, which many are pricing at 99¢. Sopapilla literally means “small pillows” in Spanish and true to their name, these are small puffs of pastry dusted with cinnamon and sugar.

For a limited time, Taco John’s is also featuring the Beef Chalupa EZ Combo sale-priced at just $3.99. Taco John’s EZ Combos come with the famous Potato Olés® and a soft drink. For this campaign, Taco John’s has partnered with Pepsi for the “Drink in the Music” promotion through November 18, 2008. One in three participants will win prizes ranging from Taco John’s menu items to music downloads to $10,000 cash.

The Drink in the Music promotion ties in with Taco John’s recent unveiling of a new TJ DJ spokesperson. TJ DJ, billed as Taco John’s #1 Fan, roams the country sharing his love of Taco John’s food in his “tricked out” van. As part of the campaigns, TJ DJ appears in two new televisions spots and can be found as a life-size cut-out in Taco John’s restaurants.