Industry News | October 9, 2012

Taco John's Website Receives W3 Silver Award

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A website designed to market a Mexican fast-food chain is attracting attention far beyond the restaurant industry.

The International Academy of Visual Arts has selected TacoJohns.com for a 2012 W³ Silver Award.

“It’s an honor to receive this recognition. It means a lot to our team,” says Renée Middleton, vice president of marketing at Taco John’s. “However, as a company, we judge our website by how well it helps our business grow. Using that measuring stick, we’ve been successful developing a site that is not only informative, but also engaging and entertaining.”

Designed and developed in partnership with Lawrence & Schiller, the new site makes it easier for visitors to find nutritional information, restaurant locations, and promotions.

“We developed a new mobile version of TacoJohns.com and integrated social media campaigns through interactive landing pages,” says Tom Helland, senior vice president of client relations at Lawrence & Schiller. “The resulting audience engagement has been extremely positive. The website is helping build brand awareness across all of the Taco John’s digital properties.”

The seventh annual W³ Awards received more than 3,000 entries from across North America, Europe, and Asia.

The W³ Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind award winning sites, videos, and marketing programs.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.