Industry News | January 14, 2010

Taco Time Turns 50

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Taco Time announced that January 15 will mark the chain’s 50th anniversary.

In celebration of the milestone, Taco Time restaurants across the country will kick off the year with Crisp Burrito Bites for $1.99. The mini burrito bites are pint-sized versions of the full-sized TacoTime Crisp Burritos and will be available for a limited time, January 6 through May 11. Crisp Burrito Bites will be served as six bites per order, including two pinto bean, two meat, and two chicken bites, accompanied by a new chipotle ranch dipping sauce. Other 50th anniversary products and value pricing will be unveiled throughout the year, including a new commemorative plastic cup serving the large 42-ounce beverages.

“TacoTime is proud to be celebrating 50 years of business, especially considering the current economic climate,” says marketing director Jean Smoke. “This is the perfect opportunity to offer our customers the value and quality they expect from TacoTime, while telling the story of our rich history.”

Bagcraft Papercon, Basic American Foods, Bowles Packaging, ConAgra Foods, Food Services of America, Fresca Mexican Foods, Great Lakes Cheese Company, Heinz North America, National Beef Packing Company, Nicholas & Company Inc., and Solo Cup Company have all contributed to the brand’s marketing efforts. A comprehensive marketing campaign including television commercials sharing TacoTime’s heritage will begin airing January 13 in most markets. Many of the TacoTime restaurants will engage in local store marketing efforts and events to support the anniversary message. In addition, components like tray liners and balloons will bring the in-store messaging to life.