Industry News | July 12, 2013

The Taco Truck Drives Into Morristown, NJ

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New Jersey residents will soon be able to “Eat More Tacos” when The Taco Truck (TTT) parks its newest truck-to-mortar restaurant in the heart of downtown Morristown in late summer 2013.

Growing from its earnest, environmentally conscious four-wheeled beginnings in 2009, with trucks in Jersey City, Newark, and Boston, and a kiosk in The High Line in New York City, TTT built its first, LEED-certified restaurant in Hoboken, New Jersey, in 2010.

Seizing the opportunity to bring its authentic Mexican taqueria street cuisine to a flagship location in Central New Jersey, Morristown’s TTT restaurant signals continued growth for the brand.

The restaurant’s interior playfully recreates the curbside experience of TTT’s original truck; staff welcome guests and take their orders through “windows” in a stainless-steel wall that simulates a paneled truck. Guests will even be able to dine under a 20-foot Dracaena tree within the restaurant.

A kid-friendly eatery, strollers are welcome within the 60-seat interior and outside in the secluded 40-seat patio. With weekend hours until 2 a.m., TTT will also be a destination for “Late Night Tacos”.

The Taco Truck menu is made from locally sourced and organic ingredients. The signature TTT taco is Pescado (crispy catfish, red cabbage, pico de gallo, Mexican tartar sauce, and chipotle salsa).

Tortas are Mexican toasted sandwiches, and Barbacoa de Costilla (pasilla braised shredded beef and chipotle salsa) is a favorite. Vegetarian options include salads and the Aguacate Tostado taco (fried avocado with black beans, sesame seeds, pickled onions, tortillas fritas, and chipotle salsa), as well as rice and beans and other sides (Al Lado).

Diners may personalize their meal with a variety of salsas, quesos Cotija or Oaxaca, or guacamole. Morristown diners can check www.thetacotruck.com, Facebook, and Twitter for limited-time additions, like Camaron Ceviche.

The Taco Truck’s commitment to sustainability is demonstrated throughout its trucks and restaurants: Beef, chicken, and pork are raised on a vegetarian diet without hormones and antibiotics.

All to-go packaging is biodegradable and compostable. All food waste is composted; to date, TTT’s Compost Calculator has tracked 138,695 pounds, or more than 69 tons, of food material saved from landfills.

While Hoboken is LEED-certified, the Morristown flagship will be an example of “beyond LEED” practices, with a wall of recycled skateboards, Energy Star appliances, water-conserving plumbing, LED lighting, and even rainwater collection for watering outdoor and indoor foliage.