Industry News | October 21, 2011

Tailgate in Style With Bojangles’ Big BO Box

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Born and bred on the border of the Carolinas, Bojangles’ knows the perfect tailgate items – chicken, biscuits, and iced tea. To ensure iced tea is convenient at a tailgate, Bojangles’ created the new Big BO Box to provide plenty of room for all the tailgate classics. With Bojangles’ new Big BO Box, fans can conveniently carry their tailgating essentials in one box rather than having a box for the food and carrying Bojangles’ Legendary Iced Tea with their other hand. “In the South, where football is a top priority every fall, a tailgate gathering can occur in a stadium parking lot or a crowded living room,” says Bojangles’ Senior Vice President of Marketing Randy Poindexter. “Either way, the most important asset for a tailgate party, aside from the football, is food and drinks. No beverage represents the South better than iced tea, and now we’ve made it easier than ever to include this fan favorite in your next tailgate.” Bojangles’ goes a step further by also including plates, napkins, condiments and utensils. No preparation needed – just swing by Bojangles’ on your way to the game and you’ll have the best spread in the parking lot or neighborhood. Because Bojangles’ prepares each of its menu items fresh all day long, tailgaters can pick up world famous chicken and fixin’s as early as 8 a.m. when tailgating for a midday game, or tasty biscuit sandwiches late in the afternoon to tailgate for a nighttime game. To ensure your food is ready when you want it, Bojangles’ recommends calling ahead to place large orders.