Talking Pandas to Promote Sweet Fire Chicken

Siltanen & Partners Advertising released its latest ad campaign for Panda Express that includes television commercials, online (via Facebook, Twitter, and Panda Express’ webzine), and in-store marketing. The campaign introduces consumers to the chain’s “Sweet Fire Chicken Breast” with the help of Panda Express’ talking panda bear characters.

“Our entire company is thrilled with the results of the Eddie & Tom-Tom campaign and our guests look forward to seeing what they are up to next,” says Glenn Lunde, chief marketing officer for Panda Express.

“We love helping grow an awesome brand like Panda Express and we’re ecstatic about this campaign,” says Rob Siltanen, creative director for Siltanen & Partners. “We pride ourselves on doing famous, iconographic advertising and I think the two panda bear characters continue to be terrific messengers that people love and remember.”

The commercials were shot using panda bears from the Memphis Zoo.

The campaign begins running September 28 in 22 markets.