Industry News | December 10, 2006
A Taste of Louisiana Soon to be in Georgia
“With Popeyes’ heritage and culinary experience, we wanted to create a restaurant that would allow our guests to further immerse themselves in the rich culture of New Orleans and provide them with the variety they crave in the menu, in the atmosphere, and even in the ordering process,” says Ken Keymer, president and CEO of Popeyes Chicken & Biscuits. “From the expanded menu to the atmosphere to the aromas, flavors, and images, we hope our new restaurant provides our guests with that ‘little something extra’ the Cajuns call Lagniappe.”
The first Popeyes Louisiana Kitchen location opens on December 12, 2006, at 7050 Jimmy Carter Blvd. in Norcross, Ga. A second restaurant, in Fayetteville, Ga., is planned for early 2007. Both locations will offer Popeyes’ traditional menu items, along with new recipes such as New Orleans-style BBQ shrimp, Voodoo BBQ Ribs, Red Bean & Sausage Soup served in a bread bowl, signature Cajun burgers, Bayou Blackened Catfish, Big Easy Grilled shrimp skewers, and N’awlins Bread Pudding. Guests will also have the opportunity to be their own culinary artist and customize their meal at the Sauce Bar.
“Consumers increasingly are looking for authentic experiences, while seeking out foods that are distinct, rich, and bold in flavor,” says Popeyes Executive Chef Billy Jacob. “Popeyes Louisiana Kitchen will satisfy consumers’ ever-changing palate and offer a menu featuring recipes that create bold flavor experiences and embody the rich heritage of Cajun- and Creole-inspired cuisine.”
Popeyes’ Louisiana Kitchen also will offer innovative ordering methods, enabling guests to place orders at new, in-restaurant self-serve ordering kiosks and call ahead for car-side “To Geaux,” along with traditional in-restaurant front-counter service and drive-thru ordering. In addition to these ordering options, the restaurant will feature the Cajun Connection, free wireless Internet connectivity, for guests dining at the restaurant. Popeyes Louisiana Kitchen also will offer a 50 percent discount on any entrée to uniformed Norcross police officers and uniformed Gwinnett County firefighters.
“We are thrilled that Popeyes Louisiana Kitchen chose Norcross as the location for its first restaurant, and we look forward to the business becoming a local institution,” says City of Norcross Councilmember Charlie Riehm. “Popeyes Louisiana Kitchen will be a wonderful boost for the community.”
Founded in 1972, Popeyes Chicken & Biscuits is a leader in the New Orleans segment of the foodservice industry and is the world’s second-largest quick-service chicken concept based on number of units. As of October 1, 2006 Popeyes had 1,845 locations in the U.S., Puerto Rico, Guam and 24 foreign countries.
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