Industry News | May 20, 2011

Taste the Refreshment at Jamba

Jamba Juice Company announced the launch of its new Fruit Refreshers beverages with coconut water. The three new beverages, available in more than 700 stores beginning May 24, are refreshing and thirst quenching drinks that deliver essential electrolytes and the natural hydration benefits of coconut water.

The beverage platform includes three delicious flavors. Purely Pineapple is a thirst quenching blend of pineapple juice, pineapple sherbet, coconut water, peaches, and ice. Strawberry Lemonade is a tart and fruity blend of strawberries, lemonade, coconut water, lime sherbet, sorbet, and ice. Tropical Mango is an icy-cold, refreshing blend of mangos, passion-mango juice, coconut water, pineapple sherbet, orange sherbet, and ice.

Each Sixteen-size Fruit Refresher with coconut water is 230 calories or less and contains as much potassium as a banana. They are made with whole fruit and provide an excellent source of vitamin C.  

"Our introduction of Fruit Refreshers with coconut water continues Jamba Juice's commitment to providing our customers who have a natural interest in maintaining a healthy active lifestyle, with innovative, unique new products," says Susan Shields, senior vice president and CMO, Jamba Juice Company. "These new, thirst-quenching fruit beverages are the perfect way to stay hydrated on a hot summer day."

From May 25, 2011June 8, 2011, Jamba Juice will provide a special trial offer on Sixteen-size Fruit Refreshers for just $2 at participating Jamba Juice locations (coupon required). Customers can print a coupon from www.jambajuice.com or http://www.facebook.com/jambajuice. Fruit Refreshers with coconut water will be available in stores starting Tuesday, May 24, 2011