Industry News | November 9, 2009

A Taste of the Southwest in New Jack in the Box LTO

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Jack in the Box announced its new Southwest Chicken Bowl, which is available in select markets beginning November 9 for a limited time. The Southwest Chicken Bowl is made with fajita-seasoned chicken, rice, grilled onions, and peppers, and is topped with shredded cheddar cheese and a cilantro lime sauce.

“Our Teriyaki Bowls have been popular alternatives to our burgers and chicken sandwiches,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “With the addition of the Southwest Chicken Bowl, we’re spicing up our line of rice bowls with a flavorful combination of south-of-the-border ingredients that delivers a filling meal at a great value.”

Jack in the Box will offer the Southwest Chicken Bowl for the suggested price of $4.29, plus tax, at participating restaurants.