Industry News | November 12, 2012

Tasti D-Lite Adds Flavor to the Holidays with LTOs

Tasti D-Lite, the lower-calorie frozen dessert chain with a fanatical following among health-conscious consumers as well as celebrities, is introducing new holiday flavors this month. Salted caramel and peppermint bark will be available through the end of the year. Tasti D-Lite is also offering a peppermint fudge sundae.

“We all look forward to the holiday season, and these limited time flavors are the perfect way to get into the holiday spirit,” says Donna Smith, vice president of marketing. “Caramel and peppermint are classic winter flavors associated with the holidays so we think they’ll be a great addition to the flavor lineup for November and December.”
 
Salted caramel and peppermint bark have 70 and 80 calories, respectively, per 4 fl. oz. serving, making them a great alternative to typical ice cream offerings which contain an average of 253 calories and 16 grams of fat per similar serving size.
 
Planet Smoothie and Tasti D-Lite are a combined system of more than 150 stores worldwide. Tasti D-Lite’s soft-serve has gained a fanatical following from celebrities and health-conscious consumers seeking a healthier alternative to high-calorie desserts, and Planet Smoothie offers a wide variety of real fruit smoothie drinks. Tasti D-Lite and Planet Smoothie are poised for international growth with plans to build a global franchise network through a combination of single- and multi-unit franchises, non-traditional locations, area developers, and international master franchises. 
 
Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice,” and “Girls.”