Industry News | April 4, 2012
Tasti D-Lite Debuts New Kid Flavors
Tasti D-Lite will debut two new flavors April 2. The flavors—bubble gum and cotton candy—are perfect for kids. Tasti’s other kid-friendly flavors include marshmallow, s’mores, and PB&J.
“We really wanted to create something that kids would love with our new flavors and what do kids like more than cotton candy and bubble gum?” says Donna Smith, vice president of marketing.
"The flavors are even better with fun toppings like rainbow sprinkles or gum balls. Even adults won’t be able to resist these awesome combinations.”
Kids have always played an important role in Tasti D-Lite’s operations. Tasti D-Lite birthday parties are popular, and the centers sell cakes and pies made with signature Tasti D-Lite that are perfect for school and birthday parties.
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program.
Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years.
Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice” and “My Idiot Brother.”
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