Industry News | January 20, 2012
Tasti D-Lite, Planet Smoothie Make a “Vow”
Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain that recently acquired Planet Smoothie, has partnered with “The Vow”— in theaters Feb. 10—for the Tasti D-Lite “The Vow” Sweepstakes.
Customers will be able to register in participating Tasti D-Lite and Planet Smoothie locations and online at www.thevowgiveaway.com through Feb. 14 for a chance to win a variety of prizes.
Prizes include movie posters, T-shirts, and advanced screening passes. The grand prize winner will receive an all-inclusive, seven-night romantic getaway to RIU Palace Resort in Punta Cana, Dominican Republic with roundtrip airfare for two provided by Funjet Vacations.
Winners will be selected via random drawing. No purchase necessary. Open to legal residents of the 48 contiguous U.S. and D.C., 21 years or older. Void where prohibited.
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth. In 2008 the company launched its first franchise program. Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years.
In December 2011 Tasti D-Lite acquired Planet Smoothie, which has more than 100 units in operation, mainly in Georgia and Florida. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations.
The two brands are poised for growth throughout the U.S. and around the world with plans to build a global franchise network through a combination of single- and multi-unit franchises, area developers, and international master franchises.
Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice,” and most recently in “My Idiot Brother.”
Food & Beverage
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