Industry News | June 7, 2013
Tastykake Saves People Dough on Nat'l Donut Day
Philadelphia-based snack cake company, Tastykake, celebrates the tastiest of all national food holidays, Donut Day on June 7, 2013, by rolling out free donuts to the first 5,000 fans who register on its Facebook Brand Page. To win a free donut coupon, consumers need to enter their name and email address on www.facebook.com/Tastykake. The free coupon will be good for one free Tastykake donut product, any size, and redeemable from June 7 to14, 2013.
"As one of our most beloved products, Tastykake donuts have always been a customer favorite," says Brent Bradshaw, vice president of Flowers Foods. "National Donut Day originated as a way to honor those in need, as well as those who've served our country, and as Tastykake has long been a huge supporter of the military, it seemed a natural fit in the spirit of the holiday to reward our biggest fans with this special promotion."
Available in single serve, multi-serve boxes, or new sharable bags, Tastykake donuts come in a variety of sizes and flavors. Flavors range from the most popular, powdered mini donuts, coated with the finest confectioners' sugar, to the rich frosted assorted donuts, perfect for sharing.
Now in its 75th year, National Donut Day is held on the first Friday of every June and initially started in 1938 as a fundraiser for the Chicago Salvation Army to help needy families during the Great Depression. The holiday was also created to commemorate The Salvation Army "Lassies" of World War I, a group of volunteer women who helped care for American soldiers in France, serving freshly-made donuts to homesick service men on the front line.
Food & Beverage
ANNOUNCING: Incredible Breakfast Trends
The morning daypart is still going strong and continues to offer the most opportunity for incremental sales and customer loyalty. What has changed are the sophisticated – and jaded – palates that consumers bring with them when eating at your operation. Keeping taste buds intrigued requires finesse, creativity and lots of trend awareness. So if you weren’t listening before, the time to do it would be now: we have done something to help you.
The American Egg Board knows breakfast. I think you know we know breakfast. If not, why weren’t you paying attention? We talk about it a lot.
But the more we learned and the more we talked, the more we realized there was much more to say. Here are two facts about complexity – first, it’s interesting, and second, it’s hard to explain in 140 characters or less.
So we’ve undertaken to create mini-studies to offer the reader a good grounding in various trends that are either emerging or at the point of evolving into something different.
NOTE: If people call your place retro or old-fashioned and that was the vibe you were going for, congratulations! But if that wasn’t your intention, well, then you should make sure to read our brief studies. It really couldn’t hurt.
Our first three Incredible Breakfast Trends focus on:
- Breakfast food trucks and what keeps them on top. Truck operators often enter this segment as an economical way to break into the business. Some have even started trends that used to be expected from white table cloth restaurants. Today’s successful food truck operation could soon move into a building on your block. You should have an idea who he is.
- Emerging trend of Asian-influences in the morning. An honest interest in better-for-me cuisine, a growing passion for kimchi throughout the day, the popularity of Sriracha sauce (even Subway uses it) and the fascination with the many different Asian cuisines – China has over 30 alone – makes knowing a little more about this topic a good idea.
- The continuing impact of Latin on breakfast. It used to be that Tex-Mex was all we had. Then it became Mexican, and now it’s Peruvian, Cuban and Oaxacan, to name only a few. Latin cuisine is so much a part of the American table that many children have no idea it came from another culture. This is a moving target and you should have some idea of where it is today.
If we’ve intrigued you, go to bit.ly/LidG5V to read the first three mini-studies. Then come back every quarter for three new examinations of news you can use.
For more, visit www.AEB.org.