Industry News | November 13, 2010
TCBY Competition Champs Get Own Store
TCBY, The Country's Best Yogurt, announces that Sarah and Jared Greer, winners of the "This Could Be Yours, The Great TCBY Store Giveaway," have signed a real estate deal in Rogers, Arkansas. Following a highly competitive nationwide contest to win a coveted TCBY store, the Greer family of Fayetteville, Arkansas, took home the fro-yo prize and are following through on their promise to bring TCBY back to Northwest Arkansas.
"We have been patient and exhaustive in identifying real estate for our first TCBY," says Jared Greer. "Growing this pioneering brand in the area where Frank and Georgia Hickingbotham founded TCBY adds a sentimental footnote that we take seriously."
New Store Design and Self-Serve Model Gaining Traction
The Greers signed with the Promenade Pointe Shopping Center, a new development by the Hunt Group. Consisting of street front retail space, the Promenade Pointe Shopping Center will open its first phase in spring 2011, complete with an 1,800 square foot TCBY. However, the new store will look like something out of the future for locals who grew up in the 1980s and 1990s enjoying The Country's Best Yogurt. TCBY is sporting a new brand identity, a clean, modern, energetic look, and a self-serve experience that's all the rave in other markets where it debuted earlier this year.
"We knew when we chose Sarah and Jared, they would be thoughtful and earnest in their ownership of a TCBY," says Tim Casey, CEO of TCBY. "Returning to Northwest Arkansas on our 30th anniversary is a significant milestone for the brand. In particular, we are pleased that they have chosen our self-serve model and that the timing works out to showcase our new store design. The folks of Northwest Arkansas are in for a real treat."
"The Great TCBY Store Giveaway" contest was open to all U.S. residents over the age of 21. To enter, contestants had to submit a video, no longer than two minutes. In the video, they had to explain why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. All of the submissions were judged on creativity, a sense of business acumen, and originality.
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