Industry News | April 11, 2011

TCBY Goes Back To Its Roots

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In the midst of the company's 30th anniversary celebration, TCBY announces the deserving recipients of "The Great TCBY Store Giveaway Contest," Jared and Sarah Greer.

The Greers are opening their first store where the brand originated: Northwest Arkansas. TCBY believes the Greers represent the next 30 years of a new generation of frozen yogurt lovers and will continue the healthy values brought to market by the Hickingbothams.

Jared and Sarah Greer were selected last year not only for their extensive business experience and strong community roots, but also for their passion for the brand, which was evident from their entry video all the way to the final interview process.

Jared, originally from Little Rock, began his TCBY career in high school, where he worked behind the counter. Years later, his dream of owning his own TCBY location with his wife Sarah has come true.

"We have been patient and exhaustive in identifying the perfect location for our first TCBY," says Jared Greer. "Growing this pioneering brand in the state where Frank and Georgia Hickingbotham founded TCBY adds a sentimental footnote that we take seriously."

The Greers officially opened their own TCBY in Rogers, Arkansas this April. Embracing TCBY's new store self-serve prototype and store design, the Greers have introduced Arkansas to the concept's new vision. The store will offer the same healthy frozen yogurt product that consumers have loved for the past 30 years, with a fresh, convenient, and modern take.

"We knew when we chose the Greers, they would be thoughtful and earnest in their ownership of a TCBY," says Tim Casey, CEO of TCBY. "Returning to Northwest Arkansas on our 30th anniversary is a significant milestone for the brand. We are pleased that they have chosen our self-serve model and that the timing worked out to showcase our new store design. The folks of Northwest Arkansas are in for a real treat."