Industry News | June 19, 2013
TCBY Introduces a Healthy Fro-Yo Option
Made with creamy satisfying Greek yogurt, TCBY’s newest flavor, Wildberry Greek, is a protein-packed brand of frozen yogurt. The refreshing summertime treat is available in all TCBY locations on the first day of summer, June 21.
“Wildberry Greek is loaded with strawberries, blueberries, and raspberries making it a deliciously healthy way to cool down during the hot summer months ahead,” says Neal Courtney, interim CEO of TCBY’s parent company, Famous Brands International. Wildberry Greek is only 110 calories per four-ounce serving, and provides eight grams of protein and four grams of fiber.
TCBY continues to build on the success of its first-to-market Greek frozen yogurt. Wildberry Greek makes for a perfect meal replacement. One 10-ounce serving of Wildberry Greek has twice the fiber (10 grams), 10 percent more protein (20 grams), 67 percent more calcium, and more than double the daily value of vitamins D and A, and calcium, than a 6-inch sub from a large national sandwich chain.
"Consumers look to Greek yogurt as a satisfying, filling, and healthy option. In fact, Greek yogurt is 76 percent more likely to be eaten as a meal replacement," says Dr. Wayne Geilman, who developed the product for TCBY. "Greek fro-yo moves beyond just a snack or treat, serving up a more robust meal option and including toppings such as fruit, honey, and granola." With over 40 toppings, Wildberry Greek’s strawberry, blueberry, and raspberry flavor profile is the perfect frozen yogurt to mix and match any topping combination.
Food & Beverage
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