Industry News | May 4, 2005

TCBY Introduces New Line of Cakes and Deep Dish Pies

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From May 1 through June 30, to support the introduction of its new line of frozen yogurt cakes and deep dish pies made with 96 percent-fat-free frozen yogurt, TCBY will be asking individuals what they wish for and, in turn, will make one lucky person’s “Wish Come True” for an entire year.

“What better way to introduce our new line of delicious frozen yogurt cakes and deep dish pies than by granting someone’s wish,” says Melissa Hallenbeck, TCBY marketing director. “And they don't even have to blow out the candle.”

Individuals can enter the TCBY “Wish Come True” contest by visiting their local, participating TCBY store, filling out an official entry form, and submitting it either at the store or by mail. The entry form will provide entrants with a list of four wishes to choose from, including:

Sun and Sand: An all-expense-paid seven day cruise for two to the Caribbean including airfare from the winner’s closest major airport.

Wellness Wish: A monthly spa treatment, gym membership, and nutritional consulting for an entire year.

Family Fun: Make it “movie night” and spend some family time together with a brand-new big screen TV, DVD player, video camera, and a Netflix membership for an entire year.

Sharing is Caring: Donate all of your winnings to a charity of your choice.

The winner will also receive one of TCBY’s new, creamy cakes, or deep dish pies once a month for an entire year. TCBY’s new line of frozen yogurt cakes and deep Dish pies come in a broad array of flavors and can be decorated with personalized messages. The new cakes are available in vanilla yogurt with white cake, vanilla fudge swirl yogurt with chocolate cake, white chocolate mousse yogurt with chocolate cake, and chocolate vanilla crunch cake. TCBY frozen yogurt deep dish pies are available in Turtle Ripple, Cookies and Crème, Peanut Buttery Fudge, Chocolate Decadence, Mint N' Chips, and Strawberry Shortcake.