Industry News | November 17, 2008

Team KFC Goes to the Super Bowl

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Kentucky Fried Chicken announced the first-ever sponsorship agreement between the chicken chain and the National Football League to make KFC's chicken wings the "Official Wing Sponsor" of this year's NFL Playoffs and Super Bowl XLIII.

The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC's Wings buckets and on 32 oz. NFL promotional drink cups and other packaging, as well as television advertising, online presence and in-store signage. Consumers who purchase a 32 oz. drink in an NFL promotional cup will have a chance to win one of several NFL prizes including a trip to Super Bowl XLIV in South Florida in 2010, flat-panel TVs and NFL.com gift certificates.