Industry News | March 25, 2014

Teatulia Launches Organic Iced Tea Line

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Teatulia Organic Teas announced the launch of its 100 percent organic, fresh-brewed iced tea line. The line of iced teas was unveiled at the National Association of College & University Food Services Expo on March 20, 2014.

Teatulia’s line of organic, fresh-brewed iced teas includes Pomegranate Green, Signature Black, Tulsi Infusion, Ginger Green, and Hibiscus Berry. The North American Tea Championship awarded Teatulia Organic Teas the first place honor for Hibiscus Berry in the herbal iced tea category in 2013.

These new ices teas were developed to meet consumer demand for a organic iced beverage option in time for the spring and summer season.

“Over 85 percent of all tea consumed in the United States is iced. It has always been America’s favorite beverage,” says CEO and cofounder of Teatulia Organic Teas, Linda Appel Lipsius. “As the demand for quality and organic iced tea continues to grow especially in the foodservice industry, we couldn’t be more excited about the development of our new premium iced teas to meet the needs of operators and consumers.”

Teatulia’s new line of organic iced teas, sourced directly from their garden and other like-minded gardens, addresses key industry trends and consumer demands. NPD Crest, a market research and advisory firm, reported that in 2012, the iced tea category grew faster than soft drinks. With several tea awards under its belt and a reputation for producing top-quality teas, Teatulia Organic Teas’ iced teas can help operators increase profits while providing consumers with a diverse drink menu.

“Our sales teams are excited to introduce our customers to these unique flavors,” says director of marketing and product development Chris Olsen. “Our fresh-brewed organic tea program, which includes product, promotions, and even equipment, will help operators take advantage of the high-growth, high-margin iced tea category.”

 

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