Industry News | February 13, 2004

Testing of Yum!’s Pizza Hut/WingStreet Concept to Expand

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Yum! Brands, parent company of Pizza Hut, Taco Bell, and KFC, along with recently acquired Long John Silver's and A&W, announced in its fourth quarter 2003 report that it is expanding its ongoing market test of its Pizza Hut/WingStreet co-brand.

According to Wednesday's filing, the fast-feeder operates 2,148 multibrand stores in the United States. In 2003, 382 multibrand stores were added to the system, 148 in the fourth quarter. Fifty-eight percent of those added were conversions of existing single-brand restaurants. The rest were new openings. Pizza Hut/WingStreet combinations accounted 46 percent 2003’s additions. The company expects this percentage to increase in 2004.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.