Industry News | February 13, 2004

Testing of Yum!’s Pizza Hut/WingStreet Concept to Expand

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Yum! Brands, parent company of Pizza Hut, Taco Bell, and KFC, along with recently acquired Long John Silver's and A&W, announced in its fourth quarter 2003 report that it is expanding its ongoing market test of its Pizza Hut/WingStreet co-brand.

According to Wednesday's filing, the fast-feeder operates 2,148 multibrand stores in the United States. In 2003, 382 multibrand stores were added to the system, 148 in the fourth quarter. Fifty-eight percent of those added were conversions of existing single-brand restaurants. The rest were new openings. Pizza Hut/WingStreet combinations accounted 46 percent 2003’s additions. The company expects this percentage to increase in 2004.